In the past, sustainable products were safer or less toxic, but did not meet the wants and needs of users compared to traditional brands. There is a misconception that “green” and all-natural mean the same. There is a difference – “Green” products offer safer, less toxic ingredients but not all-natural ingredients. Times have changed and so has the technology, as advances in scientific understanding and sustainable technologies have evolved to reach and surpass users’ expectations.
Our products have biotechnology in them. Biotechnology is the natural use of plants, animals and micro-organisms to help improve our lives and health of our planet. Everyday, biotechnology touches our lives. By harnessing nature’s enormous biological capabilities, we can produce substances or choose appropriate microbes that help in the production of food, fuel, medicine, increase manufacturing efficiency and clean up the environment.
Biotechnology uses microbes to digest contaminants. Microbes are enzyme factories providing a continuous supply of complete enzyme systems. Enzymes act as “knives and forks” for microbes. Unlike enzyme-only systems, bacterial systems produce different enzymes based on the specific predominant compound. Enzymes liquefy waste; they will not digest it. All an enzyme product accomplishes is to change the form of waste. There are enzyme products without microbes; however, without microbes, there is no biotechnology process.